Speaking and teaching Practical, hype-free sessions on AI in communications
I speak as someone who builds this, not only advises on it. Named AI Communications Leader of the Year at the 2026 AI Comms Awards, where the platform I built took Gold for Best Innovation in AI Tools for Communications.
To discuss a session: michael@maclennan.online
01 · Topics Three talks, and what an audience leaves with
Each is built for a working audience rather than a conceptual one, and each can be shortened, lengthened or pointed at a particular sector. If none of them is quite your programme, say what the gap is and I will tell you honestly whether I can fill it.
01 Retaining the human in AI communications
What stays human, and how you build a workflow that uses AI without hollowing out the judgement, trust and accountability that communications exists to protect.
- A usable model for dividing comms work between AI and human
- A short governance checklist to apply before putting a tool in front of a team
- The failure modes that only show up after something has gone out
02 Your agent is now your spokesperson
Every autonomous agent you deploy speaks in your brand voice to more customers in a day than your comms team will reach in a year. In most organisations nobody in comms has seen it, and nobody signs it off.
- Why a brand voice specification is a constraint document, not a style guide
- A chain of custody from prompt to policy to published output
- What to do in the first hour after an agent gets it wrong
03 Closing the AI gap in a comms team
The distance between where a communications team is with AI and where it could be, and the practical steps that close it. Built for people who have to make this work on Monday morning.
- An honest account of what AI accelerates and where the gains are illusory
- The layers of AI tooling and the comms job each one is actually for
- How to move from scattered experiments to a repeatable operating model
04 · For organisers What you probably need from me
Biographies. A 99-word and a 246-word version, both current and both approved, sit on the career and bio page with a copy button on each. Take one rather than writing your own.
Job title. Founder, Faur · Creator of Comms With AI · AI Communications Leader of the Year 2026. Shorten as your programme needs.
Photograph. A high-resolution portrait is available on request, along with the award logos if your programme uses them.
Where I travel from. South Queensferry, near Edinburgh. Comfortable anywhere in the UK, and happy to deliver online.
Fees. These vary by format, audience and whether the session is commercial. Ask and I will give you a straight answer quickly.