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Speaking and teaching

Practical, hype-free sessions on AI in communications

I speak as someone who builds this, not only advises on it. Named AI Communications Leader of the Year at the 2026 AI Comms Awards, where the platform I built took Gold for Best Innovation in AI Tools for Communications.

To discuss a session: michael@maclennan.online

01 · Topics

Three talks, and what an audience leaves with

Each is built for a working audience rather than a conceptual one, and each can be shortened, lengthened or pointed at a particular sector. If none of them is quite your programme, say what the gap is and I will tell you honestly whether I can fill it.

01

Retaining the human in AI communications

What stays human, and how you build a workflow that uses AI without hollowing out the judgement, trust and accountability that communications exists to protect.

  • A usable model for dividing comms work between AI and human
  • A short governance checklist to apply before putting a tool in front of a team
  • The failure modes that only show up after something has gone out
02

Your agent is now your spokesperson

Every autonomous agent you deploy speaks in your brand voice to more customers in a day than your comms team will reach in a year. In most organisations nobody in comms has seen it, and nobody signs it off.

  • Why a brand voice specification is a constraint document, not a style guide
  • A chain of custody from prompt to policy to published output
  • What to do in the first hour after an agent gets it wrong
03

Closing the AI gap in a comms team

The distance between where a communications team is with AI and where it could be, and the practical steps that close it. Built for people who have to make this work on Monday morning.

  • An honest account of what AI accelerates and where the gains are illusory
  • The layers of AI tooling and the comms job each one is actually for
  • How to move from scattered experiments to a repeatable operating model
02 · Formats

How the session can run

Keynote

20 to 45 minutes, with or without Q&A. Delivered on the AI, leadership or communications track.

Panel and interview

Chairing or contributing. I have hosted a recorded interview series with senior practitioners since May 2026.

Workshop

Half day or full day, hands-on, working on the audience’s own material rather than a demonstration.

In-house session

For a comms team, a leadership team or a board. Usually a briefing plus a working session on what to change first.

03 · Recent platforms

Where this has been delivered

16 Sep 2026 Upcoming
Outputs or Outcomes: Stephen Waddington on the comms teams getting AI right
Comms With AI Leader Interview · host
Jul 2026
The Structural Clock: Elif Güvençer on what communications must become
Comms With AI Leader Interview · host
Jun 2026
Lunchtime session on applying AI in a comms workflow
Big Fish Training
May 2026
The Honesty Gap: Ben Verinder on AI, PR and trust
Comms With AI Leader Interview · host
Apr–Jun 2026
The AI Agent Series: strategise, create, govern, monitor, transform
Comms With AI, five-part series
Apr 2026
The AI Gap: closing the distance between where comms teams are and where they could be
Big Fish Training, with Emma Ewing
Feb 2026
Practitioner session on AI in communications
The Data Lab
04 · For organisers

What you probably need from me

Portrait of Michael MacLennan

Biographies. A 99-word and a 246-word version, both current and both approved, sit on the career and bio page with a copy button on each. Take one rather than writing your own.

Job title. Founder, Faur · Creator of Comms With AI · AI Communications Leader of the Year 2026. Shorten as your programme needs.

Photograph. A high-resolution portrait is available on request, along with the award logos if your programme uses them.

Where I travel from. South Queensferry, near Edinburgh. Comfortable anywhere in the UK, and happy to deliver online.

Fees. These vary by format, audience and whether the session is commercial. Ask and I will give you a straight answer quickly.

Book a session

Tell me the audience, the slot length and what you want them to do differently afterwards. That is usually enough for me to say yes, no, or suggest something better.