Content marketing for charities – adopting Red Bull’s approach

'After moving from Red Bull to the Air Ambulance Service with no previous sector experience, our guest columnist doubled digital donations within six months. How did he do it?' Well, you can find out in the article I wrote for Third Sector here ;-)

Speaking at Overherd

I'm speaking at Farm Digital's great Overherd event in London on Wednesday March 14. It's looking at 2018 trends including "AI, Blockchain, Facebook fundraising and more". I'll be handling the Facebook fundraising part and explaining how I utilised its new Donate tools to help The Air Ambulance Service more than double its digital donations. More information … Continue reading Speaking at Overherd

The Air Ambulance Service becomes one of Top UK charity brands in 2017

Amazing news to see Air Ambulance fly into the Top 10 at number six in Third Sector’s annual Charity Brand Index. (Sorry though not sorry for the lame pun.) Plenty of great reasons why, not least the fantastic work done on the recent Children's Air Ambulance campaign by many brilliant individuals. Feel privileged to have … Continue reading The Air Ambulance Service becomes one of Top UK charity brands in 2017

Children’s Air Ambulance gets Facebook Donate

As part of my new position as Head of Digital and Innovation at The Air Ambulance Service, I'm delighted to say that I managed to get our service Children's Air Ambulance to be amongst the first UK charities to get access to Facebook's new fundraising tools. This includes a Donate button directly hosted by the … Continue reading Children’s Air Ambulance gets Facebook Donate

Launch of RedBull.com/VR

http://image.redbull.com/rbcom/010/2016-11-24/1331831161594_2/0010/1/1920/1080/2/artem-silchenko-dives-in-polignano-a-mare.jpg So for the past few months myself – operating as Channel Manager amongst my other responsibilities – and many other blissfully talented people have been working on the launch of RedBull.com/VR, our brand new hub for Virtual Reality content. And here it is! We have a diverse array of amazing videos that you can watch even if … Continue reading Launch of RedBull.com/VR