The campaign I’ve been involved with since arriving at The Air Ambulance Service has gone live. Check it out.
As part of my new position as Head of Digital and Innovation at The Air Ambulance Service, I’m delighted to say that I managed to get our service Children’s Air Ambulance to be amongst the first UK charities to get access to Facebook’s new fundraising tools. This includes a Donate button directly hosted by the network – meaning users don’t have to leave the site – as well as allowing people to have the chance to fundraise for us on the platform. It’s a hugely exciting move, and I look forward to seeing how the experiment pans us, for both them and us.
So for the past few months myself – operating as Channel Manager amongst my other responsibilities – and many other blissfully talented people have been working on the launch of RedBull.com/VR, our brand new hub for Virtual Reality content. And here it is!
We have a diverse array of amazing videos that you can watch even if you don’t have goggles, with more in the pipeline. And before you ask, yeah, it was totally me doing the cliff dive from 28 metres. Nailed it.
Thato Kgatlhanye’s solar-powered backpacks made from old plastic bags help kids stay safe and study.
Here’s an interview that I’m very glad to have been responsible for. Amazing project.
Here’s a video and article I made for Red Bull, again having the initial end and being involved at every step, filming the video while I received a bionic implant – to become “a cyborg – to give a first-person glimpse at the experience.
I also wrote a fuller feature for The Red Bulletin which goes more into the rationale and effects. Find it here.
Here’s a guide that I produced and wrote for Red Bull about their Cliff Diving World Series. It’s the first time this style of interactive was developed and used, so was great to come up with the idea and bring it to fruition, being hands on at every stage.