Category: Uncategorized
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Speaking at Overherd
I’m speaking at Farm Digital’s great Overherd event in London on Wednesday March 14. It’s looking at 2018 trends including “AI, Blockchain, Facebook fundraising and more”. I’ll be handling the Facebook fundraising part and explaining how I utilised its new Donate tools to help The Air Ambulance Service more than double its digital donations. More information…
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The Air Ambulance Service becomes one of Top UK charity brands in 2017
Amazing news to see Air Ambulance fly into the Top 10 at number six in Third Sector’s annual Charity Brand Index. (Sorry though not sorry for the lame pun.) Plenty of great reasons why, not least the fantastic work done on the recent Children’s Air Ambulance campaign by many brilliant individuals. Feel privileged to have…
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Children’s Air Ambulance campaign Their Life Above All goes live
The campaign I’ve been involved with since arriving at The Air Ambulance Service has gone live. Check it out.
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Children’s Air Ambulance gets Facebook Donate
As part of my new position as Head of Digital and Innovation at The Air Ambulance Service, I’m delighted to say that I managed to get our service Children’s Air Ambulance to be amongst the first UK charities to get access to Facebook’s new fundraising tools. This includes a Donate button directly hosted by the…
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Launch of RedBull.com/VR
So for the past few months myself – operating as Channel Manager amongst my other responsibilities – and many other blissfully talented people have been working on the launch of RedBull.com/VR, our brand new hub for Virtual Reality content. And here it is! We have a diverse array of amazing videos that you can watch even if you…
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Article/video: The life-changing bag maker praised by Bill Gates
Thato Kgatlhanye’s solar-powered backpacks made from old plastic bags help kids stay safe and study. Here’s an interview that I’m very glad to have been responsible for. Amazing project.
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Article/video: This is what it’s like to become a cyborg
Here’s a video and article I made for Red Bull, again having the initial end and being involved at every step, filming the video while I received a bionic implant – to become “a cyborg – to give a first-person glimpse at the experience. I also wrote a fuller feature for The Red Bulletin which…
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Interactive guide: Explore how to perform the perfect cliff dive
Here’s a guide that I produced and wrote for Red Bull about their Cliff Diving World Series. It’s the first time this style of interactive was developed and used, so was great to come up with the idea and bring it to fruition, being hands on at every stage.
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Pure Moth launches
This month I have launched my new website Pure Moth. It will feature other contributors and myself creating content about a broad range of topics. As the tagline indicates, my plan is that it can span everything from serious topics to things that may be considered more nonsensical. It’s very early days, but there are already…
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Let’s Do The Cat Dance released
The short film I made in Glasgow called Let’s Do The Cat Dance is now out. It’s about the nature of creation, and a cat puppet. Enjoy!
Michael MacLennan 