Category: Uncategorized
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Developing digital strategy for a small charity
Earlier this year, I produced a digital-focussed communications strategy for the Islington Centre for Refugees and Migrants, after being linked up through Media Trust. You can read the case study here, with some kind words below: “The impact of Michael’s work has been really positive – we now have a strategy to work on, and…
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How to write a digital strategy for smaller charities
This article first appeared on CharityComms as part of this year’s Small Charities Week. Photo by Randy Fath on Unsplash. In my career I have produced digital strategies for a wide variety of medium to large-scale organisations, and each one is as unique as a snowflake – though delicately sprinkled with far more marketing buzzwords. What is interesting…
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Taking part in an event to fundraise for charity? Here are some tips
If you’re planning charity fundraising through an event – whether it be pushing your body to the limit or challenging yourself in other ways – then you’re doing an excellent thing. The thing is, so are millions of others, so why should anyone specifically donate to your efforts? This is the question that haunts any of us…
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Why you should never put your social media on Fyre
Expectation management is key. With the Fyre Festival things were going drastically wrong behind the scenes for weeks before it was supposed to take place, yet on social media they were still presenting an ultra-lush fictional version of how things were going to be. Had they owned up to the scale of what was going wrong,…
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The Social Media trends you need to know for 2019
It has come to that time of year when everyone is putting their finger in their air and trying to appear informed and knowledgeable as they predict where things are heading in the forthcoming year. (A few of these will also be quietly deleting their tatty top tips from last year, while hoping desperately that…
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How to tell a social media story people care about
Originally posted on the MerchantCantos blog If the Average Joe was asked to point to the sort of brand that will be a smash success on social media platforms such as Twitter and the like, it’s unlikely that they would pipe up with The Museum of English Rural Life. And yet, to use that overused…
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How do you leverage curiosity to increase interest in your brand?
This post originally appeared on the MerchantCantos blog. Here’s a timely question for you: which social platform is reportedly secretly experimenting with this very format? Well, if you read the headline first you’ll already know it’s Instagram. It won’t be the first interactive feature that they’ve introduced on Stories. Polls and emoji sliders are already being used, and the new open-ended…
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Don’t lose your voice: finding your platform on social media
Even for those of us who work in social media, it can feel like constantly trying to catch a bucketful of sand to figure out precisely how many exist in the ‘mainstream’. How do you even go about defining it: Should you bother considering former giants such as Myspace (the answer is almost certainly no),…
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Article: How to make the most of Facebook Charitable Giving Tools
I was interviewed by Charity Digital News on how to make the most of Facebook Charitable Giving Tools. Check it out here.
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Content marketing for charities – adopting Red Bull’s approach
‘After moving from Red Bull to the Air Ambulance Service with no previous sector experience, our guest columnist doubled digital donations within six months. How did he do it?’ Well, you can find out in the article I wrote for Third Sector here ;-)
Michael MacLennan 