Expectation management is key. With the Fyre Festival things were going drastically wrong behind the scenes for weeks before it was supposed to take place, yet on social media they were still presenting an ultra-lush fictional version of how things were going to be. Had they owned up to the scale of what was going wrong, at least they could have tried to salvage their reputation for any possible future events – and save people extra pain, expense, and hassle in the process.
It has come to that time of year when everyone is putting their finger in their air and trying to appear informed and knowledgeable as they predict where things are heading in the forthcoming year. (A few of these will also be quietly deleting their tatty top tips from last year, while hoping desperately that … Continue reading The Social Media trends you need to know for 2019
Originally posted on the MerchantCantos blog If the Average Joe was asked to point to the sort of brand that will be a smash success on social media platforms such as Twitter and the like, it’s unlikely that they would pipe up with The Museum of English Rural Life. And yet, to use that overused … Continue reading How to tell a social media story people care about
This post originally appeared on the MerchantCantos blog. Here’s a timely question for you: which social platform is reportedly secretly experimenting with this very format? Well, if you read the headline first you’ll already know it’s Instagram. It won’t be the first interactive feature that they’ve introduced on Stories. Polls and emoji sliders are already being used, and the new open-ended … Continue reading How do you leverage curiosity to increase interest in your brand?
Even for those of us who work in social media, it can feel like constantly trying to catch a bucketful of sand to figure out precisely how many exist in the ‘mainstream’. How do you even go about defining it: Should you bother considering former giants such as Myspace (the answer is almost certainly no), … Continue reading Don’t lose your voice: finding your platform on social media
I was interviewed by Charity Digital News on how to make the most of Facebook Charitable Giving Tools. Check it out here.
'After moving from Red Bull to the Air Ambulance Service with no previous sector experience, our guest columnist doubled digital donations within six months. How did he do it?' Well, you can find out in the article I wrote for Third Sector here ;-)